Cross Motion is a EU- funded project (2016-2019) whose objective is to facilitate cooperation of screen industries (audiovisual and video-games industries) with other sectors such as education, tourism or healthcare. Such co-operation is expected to result in “cross-innovation” practices that combine the skills and knowledge of creative industries with those of other sectors. The aim is to provide jobs and find new revenues for screen industries and to benefit other sectors with innovative solutions.

Cross Motion is one of the Interreg’s Flagship Projects in the EUSBSR Policy Area Culture.

The activities and aims of the project are:

  1. Inter-sector events (conferences and hackathons) aimed at mapping the current practices and distributing awareness about cross-innovation opportunities
  2. Development of prototypes serving as benchmarking path-breakers for further co-operation
  3. Creating regional networks for inter-sector co-operation by connecting media clusters, incubators and accelerators as well as producers, game developers and innovation managers amongst others
  4. Promotion of R&D on cross-innovation in service of SMEs and policy making
  5. Conducting research and provide evidence for designing cross-innovation activities, studying the actual processes of these activities and providing policy suggestions on how to further facilitate intersector co-operation in ways beneficial for screen and health industries, tourism and education.

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Project kick off took place in Tallinn on 17.02.2016

The Cross Motion works officially started at the consortium members workshop in Tallinn University. The 3-day meeting laid out the series of conferences, workshops, networking events and hackathlons across the Baltic Sea region. The first events were agreed to be held in Aarhus and Tallinn in autumn 2016.

The participants also finalised the research plan to study the nature of cross-innovation potentials among our sectoral target groups. The results of the first part of the research, a Baltic Sea region market study, is expected in 2017.


Cross Motion consortium_web