Conference “Cross innovation: Audiovisual and gaming industries innovating with other sectors” takes place from 21- 22 February 2019, in Tallinn. It is organised by Cross Motion, a EU flagship project. The two days of the conference are packed with interesting speakers, keynotes as well as different networking possibilities. There is a showcase of more than 20 prototypes created by around 30 small and medium- sized enterprises from 9 partnering countries in the Baltic Sea Region. Follow conference’s Facebook event for the newest updates.


Free tickets must be bought to ensure entrance.
 Ticket sale has ended! 

 


SCHEDULE


FEBRUARY 21.02.2019

09:00 – 10:00 Registration

10:00 – 10:10 Opening words – Alessandro Nanì, manager of Cross Motion

10:10 – 11:20 Welcome words – Dr. Andres Jõesaar, Vice-rector of Tallinn University

10:20 – 11:00 Dr. Tia Kansara, @tiakansara, Replenish Earth  – What If
What If explores the value of collaboration across disciplines. Dr Tia Kansara interprets how cross-innovation can provide some excitement whilst exploring the unknown. Giving examples of this in her own career and case studies showing the benefit of positive externalities.

11:00 – 11:10 Trail of Angels / Čiurlionis VR museum (LT) – Cross-innovation in Education

11:10 – 11:50 Simon Wilkinson ( CiRCA69 ) – Culture Clash: How Artists and Organisations Can Work Seamlessly Together
An artist is an individual who performs a very specific role: to be an independent and critical voice in society. To do this effectively an artist must necessarily operate outside of hierarchy, to remain independent from both organisational structure and predetermined narratives and outcomes. How, then, can an artist bring this role effectively to cross collaboration? How can an artist and an organisation work seamlessly without conflict. Simon Wilkinson (CiRCA69) is an artist whose work has featured at London’s Tate Modern and, in the past three years, toured to 25 countries across 6 continents. In this talk Simon discusses a cross collaboration with the ambulance service in Western Australia and, in particular, how the collaborating parties created a framework which allowed for incredible innovation and a world first achievement in medical / first aid training.

11:50 – 12:00 The Movie Map App (DE) – Cross-innovation in Tourism

12:00 – 13:00 Lunch

13:00 – 13:10 Breathing Space (DK) – Cross-innovation in Healthcare

13:10 – 13:50 Dr. Miikka J. Lehtonen, Aalto University – Design Direction and Common Language as Drivers for New Innovations and Learning Organizations
In 1973, Rittel and Webber’s highly influential paper on wicked problems was published, and ever since we have highlighted the importance of holistic approach to solving grand challenges. 45 years later, how do we act upon that? How do we harness multidisciplinarity to ensure we leave the world in a good condition for future generations? During this talk, I will take you through some successes and failures in creating spaces and common ground between disciplines. Main argument being, how do we create value for us, our stakeholders, and the society at large in a way that enables us to solve those grand challenges.

13:50 – 14:00 Hoopy (EE) – Cross-innovation in Education

14:00 – 14:10 Hamstering (FI) – Cross-innovation in Healthcare

14:10 – 14:20 Ajapaik (EE ) – Cross-innovation in Education

14:20 – 14:30 My Malmö (SE) – Cross-innovation in Education/Tourism

14:30 – 15:00 Break

15:00 – 15:10 Stargazer  Cross-innovation in Health

15:10 – 15:50 Prof. Gunnar Liestøl, Oslo University – Repurposing Historical Photos for Use in Location–based Media
With the digitalisation of AV-archives over the past decades questions still remain as to how we may activate and exploit these resources in innovative digital applications within fields such as education and tourism. This talk presents and discuss the development of two prototypes where historical photos have been included in Augmented reality applications in different contexts, including gamification, reconstruction of past urban spaces and simulation of historical events. We will also consider the potential of developing methodologies for invention and innovation in emerging digital media.

15:50 – 17:00 Try it on – Participants have the opportunity to try hands on Virtual Reality and Augmented Reality solutions developed within Cross Motion

17:00 – 18:00 Dinner

18:00 – 21:00 Networking event (with music)

 


FEBRUARY 22.02.2019

10:00 – 10:10 Opening words – Alessandro Nanì, manager of Cross Motion

10:10 – 10:50 Jehanne Rousseau, CEO of Spiders – Connections and Differences Between Cinema and Videogames Storytelling
Cinema is designed for an audience, as videogame is designed for players. On one side there is a passive reception of a story and director vision, and on the other side an active participation to an experience. The writing for each media seems to be completely different. But despite this apparent gap they are inspired and nourished by each other. The more narrative games take their shots, direction, actors from the films, and the cinema is more and more looking into branched stories and the interactivity offered by videogames to involve their audience. And they still have a lot to learn from each other narrative language. On the storytelling aspect the differences between these two media tend to blur.

10:50 – 11:00 DigiSnow (FI) – Cross-innovation in Tourism

11:00 – 11:20 Coffee break

11:20 – 12:00 Prof. Indrek Ibrus – Emergence of Cross Innovation Systems
This presentation covers the extensive research work that was port of the Cross Motion project and studied the realities of cross-innovation processes between the four sectors – audiovisual media (film, television, videogames, etc.) and health care, education or tourism. The empirical work across Nordic and Baltic countries that lasted two years put a special emphasis on the opportunities and challenges for small countries as they build the cross-innovation systems in the era of media globalisation and platformisation of services. The empirical research consisted altogether of 144 interviews with stakeholders (policy makers, entrepreneurs, managers, professionals) from all four sectors and of secondary data and documentary analysis. The findings tell of complex stories how, for instance, global platformisation of tourism undermines the emergence of related cross-innovation systems in small countries; how fragmentation of local education and health care markets does not enable the scalability of innovations, but protects local innovation systems for being overtaken by global platform giants. Several examples of successful facilitation of cross-innovation as well as failures to do so will be discussed.

12:00- 12:40 Olesja Hännikäinen, Service Designer at Accenture – What’s in it for the End- User and How we Create Immersive Experiences?
The presentation includes demos and cases that Accenture Liquid Studio has been innovating as well as focuses on user-centred perspective for cross-innovation.

12:40 – 13:50 Lunch

13:50 – 14:00 Metatron (EE) – Cross-innovation in Education

14:00 – 14:10 White Page (LT) – Cross-innovation in Education

14:10 – 14:40 Round tableCross-innovation and the Baltic Sea Region. What’s next?
Moderator: Tia Kansara – Participants: Indrek Ibrus, Jehanne Rousseau, Simon Wilkinson, Gunnar Liestøl, Olesja Hannikainen

14:40- 15:30 Try it on – Participants have the opportunity to try hands on Virtual Reality and Augmented Reality solutions developed within Cross Motion

 


Kansara-round
Dr Tia Kansara Hon FRIBA will give a talk “What If?” at the conference. “What if” explores the value of collaboration across disciplines. Dr Tia Kansara interprets how cross-innovation can provide some excitement whilst exploring the unknown. Giving examples of this in her own career and case studies showing the benefit of positive externalities.

Tia is a multi award-winning entrepreneur and economist. The youngest to ever receive the Royal Institute British Architects honorary fellowship, she is the co-founder of Kansara Hackney Ltd, the first ISO-certified sustainable lifestyle consultancy, and CEO of Replenish Earth Ltd, a cause and a collective action to protect the global commons.Hailed amongst the Top 100 most influential leaders in Tech by the Financial Times and Inclusive Boards, her clients include Coca Cola, Bloomberg, the European Commission, Forbes, Formula One, MIT, and Siemens.

@tiakansara
www.replenish.earth
#ReplenishEarth


Wilkinson-round

Simon Wilkinson (CiRCA69) is an artist whose work has featured at London’s Tate Modern and, in the past three years, toured to 25 countries across 6 continents. At the conference he will give a talk “Culture Clash: How Artists and Organisations Can Work Seamlessly Together”.

Wilkinson discusses a cross collaboration with the ambulance service in Western Australia and, in particular, how the collaborating parties created a framework which allowed for incredible innovation and a world first achievement in medical /first aid training. An artist is an individual who performs a very specific role: to be an independent and critical voice in society. To do this effectively an artist must necessarily operate outside of hierarchy, to remain independent from both organisational structure and predetermined narratives and outcomes. How, then, can an artist bring this role effectively to cross collaboration? How can an artist and an organisation work seamlessly without conflict.

 


Lehtonen-round

Dr. Miikka J. Lehtonen from Aalto University will give a talk Design Direction and Common Language as Drivers for New Innovations and Learning Organizations”

In 1973, Rittel and Webber’s highly influential paper on wicked problems was published, and ever since we have highlighted the importance of holistic approach to solving grand challenges. 45 years later, how do we act upon that? How do we harness multidisciplinarity to ensure we leave the world in a good condition for future generations? During this talk, I will take you through some successes and failures in creating spaces and common ground between disciplines. Main argument being, how do we create value for us, our stakeholders, and the society at large in a way that enables us to solve those grand challenges.

 


Liestol-round

Prof. Gunnar Liestøl from Oslo University will make a presentation Repurposing Historical Photos for Use in Location– based Media”

With the digitalisation of AV-archives over the past decades questions still remain as to how we may activate and exploit these resources in innovative digital applications within fields such as education and tourism. This talk presents and discuss the development of two prototypes where historical photos have been included in Augmented reality applications in different contexts, including gamification, reconstruction of past urban spaces and simulation of historical events. We will also consider the potential of developing methodologies for invention and innovation in emerging digital media.

 


Rousseau-round
Jehanne Rousseau is CEO of Spiders – the French video game developer that is known for it’s action role-playing games. Her presentation at the conference concentrates on storytelling on two different mediums: “Connections and Differences Between Cinema and Videogames Storytelling”.

Cinema is designed for an audience, as videogame is designed for players. On one side there is a passive reception of a story and director vision, and on the other side an active participation to an experience. The writing for each media seems to be completely different. But despite this apparent gap they are inspired and nourished by each other. The more narrative games take their shots, direction, actors from the films, and the cinema is more and more looking into branched stories and the interactivity offered by videogames to involve their audience. And they still have a lot to learn from each other narrative language. On the storytelling aspect the differences between these two media tend to blur.

 


Ibrus-round
Prof. Indrek Ibrus’s (ed.) book “Emergence of Cross Innovation Systems” is on its way (expected publication in Spring 2019). He will present the book’s findings at the conference.

The presentation of prof. Ibrus covers the extensive research that was part of the Cross Motion project and studied the realities of cross-innovation processes between the four sectors – audiovisual media (film, television, video games, etc.) and health care, education or tourism. The empirical work across Nordic and Baltic countries that lasted two years put a special emphasis on the opportunities and challenges for small countries as they build the cross-innovation systems in the era of media globalisation and platformisation of services. The empirical research consisted altogether of 144 interviews with stakeholders (policy makers, entrepreneurs, managers, professionals) from all four sectors and of secondary data and documentary analysis. The findings tell of complex stories how, for instance, global platformisation of tourism undermines the emergence of related cross-innovation systems in small countries; how fragmentation of local education and health care markets does not enable the scalability of innovations, but protects local innovation systems for being overtaken by global platform giants. Several examples of successful facilitation of cross-innovation as well as failures to do so will be discussed.

 


Hannikainen-round

Olesja Hännikäinen‘s talk “What’s in it for the end-user and how we create immersive experiences?” presents demos and cases that Accenture Liquid Studio has been innovating as well as focuses on user- centred perspective for cross- innovation.

Olesja is a Service Designer at Accenture Liquid Studio in Helsinki, working closely at the intersection of technology, business and design – experimenting with new technologies and creating new experiences for customers. Her background is in strategic management and she has previously researched dominant logic in strategic change and how the inability to implement ecosystem thinking may lead to strategic failure.

 


 

 

 

 

 

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